Sabtu, 27 Maret 2010

Free PDF Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

Free PDF Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

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Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner


Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner


Free PDF Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

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Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

This text is most suitable for Introductory Social Welfare courses in Social Work programs, most likely at the undergraduate level in universities and college programs.

 

Canadian Social Welfare offers the most comprehensive view available of Canadian social welfare. This contributed text of 31 articles covers all of the key areas of social welfare: programs, policies, philosophy and history.  The Sixth edition has been revised to include new chapters on oppression, social service workers, boards of directors, and quality control, in which several societal systems–such as the media–are discussed.

  • Sales Rank: #2865179 in Books
  • Published on: 2008-03-30
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Dimensions: 9.25" h x 1.00" w x 7.00" l,
  • Binding: Paperback
  • 496 pages

From the Back Cover

This text is most suitable for Introductory Social Welfare courses in Social Work programs, most likely at the undergraduate level in universities and college programs.

 

Canadian Social Welfare offers the most comprehensive view available of Canadian social welfare. This contributed text of 31 articles covers all of the key areas of social welfare: programs, policies, philosophy and history.  The Sixth edition has been revised to include new chapters on oppression, social service workers, boards of directors, and quality control, in which several societal systems-such as the media-are discussed.

About the Author

Joanne C. Turner is Professor Emerita, Renison College, University of Waterloo

Francis J. Turner is Professor Emeritus, Wilfrid Laurier University

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Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner PDF

Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner PDF
Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner PDF

Rabu, 17 Maret 2010

Free Download Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley

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Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley


Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley


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Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this audiobook contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

―Discover ways for brands and products to form emotional bonds with customers
―Find ideas for small businesses and non-profits

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

  • Sales Rank: #2112847 in Books
  • Published on: 2014-03-11
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .50" w x 5.38" l, .20 pounds
  • Running time: 7 Hours
  • Binding: MP3 CD

From the Inside Flap
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it's time to stop selling to just 5 percent of your customer's brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain's cognitive processes. When you understand how your customers' brains work, you can appeal to the powerful subconscious—and get better results for less money.

Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:

  • Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively

  • Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)

  • Win loyalty with rewards and quality contact time with the customer

  • Keep your brand associations consistent (and consistently good!) and become the more familiar brand

  • Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers

  • And much more!

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.

From the Back Cover
"You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics."
— Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain

"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed

"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media

About the Author
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

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Jumat, 05 Maret 2010

Ebook Download Russian Stage One / Live from Russia! : Volume 1 - Workbook [Paperback]By Inna A. Hardman, Kira S. Gor

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Russian Stage One / Live from Russia! : Volume 1 - Workbook [Paperback]By Inna A. Hardman, Kira S. Gor


Russian Stage One / Live from Russia! : Volume 1 - Workbook [Paperback]By Inna A. Hardman, Kira S. Gor


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Russian Stage One / Live from Russia! : Volume 1 - Workbook [Paperback]By Inna A. Hardman, Kira S. Gor

Russian Stage One / Live from Russia! : Volume 1 - Workbook [Paperback] Paperback - January 1, 2008

  • Sales Rank: #249383 in Books
  • Brand: Brand: Kendall Hunt
  • Published on: 2008
  • Number of items: 1
  • Binding: Paperback
Features
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