Sabtu, 27 Maret 2010

Free PDF Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

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Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner


Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner


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Canadian Social Welfare, Sixth Edition (6th Edition)By Joanne C. Turner, Francis J. Turner

This text is most suitable for Introductory Social Welfare courses in Social Work programs, most likely at the undergraduate level in universities and college programs.

 

Canadian Social Welfare offers the most comprehensive view available of Canadian social welfare. This contributed text of 31 articles covers all of the key areas of social welfare: programs, policies, philosophy and history.  The Sixth edition has been revised to include new chapters on oppression, social service workers, boards of directors, and quality control, in which several societal systems–such as the media–are discussed.

  • Sales Rank: #2865179 in Books
  • Published on: 2008-03-30
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Dimensions: 9.25" h x 1.00" w x 7.00" l,
  • Binding: Paperback
  • 496 pages

From the Back Cover

This text is most suitable for Introductory Social Welfare courses in Social Work programs, most likely at the undergraduate level in universities and college programs.

 

Canadian Social Welfare offers the most comprehensive view available of Canadian social welfare. This contributed text of 31 articles covers all of the key areas of social welfare: programs, policies, philosophy and history.  The Sixth edition has been revised to include new chapters on oppression, social service workers, boards of directors, and quality control, in which several societal systems-such as the media-are discussed.

About the Author

Joanne C. Turner is Professor Emerita, Renison College, University of Waterloo

Francis J. Turner is Professor Emeritus, Wilfrid Laurier University

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Rabu, 17 Maret 2010

Free Download Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley

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Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley

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Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingBy Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this audiobook contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

―Discover ways for brands and products to form emotional bonds with customers
―Find ideas for small businesses and non-profits

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

  • Sales Rank: #2112847 in Books
  • Published on: 2014-03-11
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .50" w x 5.38" l, .20 pounds
  • Running time: 7 Hours
  • Binding: MP3 CD

From the Inside Flap
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it's time to stop selling to just 5 percent of your customer's brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain's cognitive processes. When you understand how your customers' brains work, you can appeal to the powerful subconscious—and get better results for less money.

Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:

  • Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively

  • Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)

  • Win loyalty with rewards and quality contact time with the customer

  • Keep your brand associations consistent (and consistently good!) and become the more familiar brand

  • Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers

  • And much more!

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.

From the Back Cover
"You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics."
— Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain

"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed

"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media

About the Author
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

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Jumat, 05 Maret 2010

Ebook Download Russian Stage One / Live from Russia! : Volume 1 - Workbook [Paperback]By Inna A. Hardman, Kira S. Gor

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  • Sales Rank: #249383 in Books
  • Brand: Brand: Kendall Hunt
  • Published on: 2008
  • Number of items: 1
  • Binding: Paperback
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Minggu, 28 Februari 2010

Free Ebook Thermodynamics: An Interactive Approach, Student Value EditionBy Subrata Bhattacharjee

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Thermodynamics: An Interactive Approach, Student Value EditionBy Subrata Bhattacharjee

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- "For the thermodynamics course in the Mechanical & Aerospace Engineering department. This text also serves as a useful reference for anyone interested in learning more about thermodynamics." "Thermodynamics: An Interactive Approach" employs a layered approach that introduces the important concepts of "mass," "energy," and "entropy "early, and progressively refines them throughout the text. To create a rich learning experience for today's thermodynamics student, this book melds traditional content with the web-based resources and learning tools of TEST: The Expert System for Thermodynamics (www.pearsonhighered.com/bhattacharjee)-an interactive platform that offers smart thermodynamic tables for property evaluation and analysis tools for mass, energy, entropy, and exergy analysis of open and closed systems. Beside the daemons-web-based calculators with a friendly graphical interface-other useful TEST modules include an animation library, rich Internet applications (RIAs), traditional charts and tables, manual and TEST solutions of hundreds of engineering problems, and examples and problems to supplement the textbook. The book is written in a way that allows instructors to decide the extent that TEST is integrated with homework or in the classroom. MasteringEngineering for "Thermodynamics "is a total learning package. This innovative online program emulates the instructor's office--hour environment, guiding students through engineering concepts from "Thermodynamics "with self-paced individualized coaching. Teaching and Learning ExperienceTo provide a better teaching and learning experience, for both instructors and students, this program will: Personalize Learning with Individualized Coaching: MasteringEngineering emulates the instructor's office-hour environment using self-paced individualized coaching.Introduce Fundamental Theories Early: A layered approach introduces important concepts early, and progressively refines them in subsequent chapters to lay a foundation for true understanding.Engage Students with Interactive Content: To create a rich learning experience for today's thermodynamics student, this book melds traditional content with web-based resources and learning tools.
0133807975 / 9780133807974 Thermodynamics: An Interactive Approach Plus MasteringEngineering with Pearson eText--Access Card Package Package consists of: 0130351172 / 9780130351173 Thermodynamics: An Interactive Approach 0133810844 / 9780133810844 MasteringEngineering with Pearson eText-- Standalone Access Card-- for Thermodynamics: An Interactive Approach"

  • Sales Rank: #2722072 in Books
  • Published on: 2015-04-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .90" w x 8.50" l, .0 pounds
  • Binding: Loose Leaf
  • 720 pages

About the Author
Professor Subrata Bhattacharjee, known by his friends as Sooby, earned a B.Tech. degree in Mechanical Engineering from Indian Institute of Technology, Kharagpur in 1983 and his Ph.D. from Washington State University, Pullman, USA in 1988. After two years of post-doctoral work on a NASA project, he joined San Diego State University in 1991 and currently holds Professorship in Mechanical Engineering Department and Adjunct Professorship in Computer Science Department. Professor Bhattacharjee has been actively involved in research in radiation heat transfer, combustion, computational thermodynamics, and development of software for educational purposes. For his dissertation, he developed a modified two-flux method (Effective Angle Method) for calculating radiative source term and used this model to study two-way coupling between radiation and fluid dynamics in a laminar diffusion flame. Working on a project on jet flow in boundary layers, he came upon a new non-dimensional group that compares a known pressure drop with viscous forces. This number is being used in textbook and literature in connection with electronic cooling. Throughout his research career, Dr. Bhattacharjee has been interested in uncovering the mechanism of flame spread over solid fuels, especially in a microgravity environment. His work helped establish the dominance of radiation heat transfer in near quiescent environment. He has been a PI and co-PI of several projects funded by NASA. Some of his contributions include: 1. Discovery of the phenomenon that flame over thick fuel bed in a quiescent microgravity environment self-extinguishes irrespective of the oxygen level; 2. Development of a formula for a critical thickness that renders a fuel thick in such an environment; 3. Development of two formulas for flame spread rate, one in the thin limit and one in the thick limit, which are the only flame spread formulas ever developed in the microgravity regime. Several of his experiments on flames over solids have been conducted aboard NASA's Space Shuttles, Sounding Rockets, and Russia's Mir Space Station. One of his recently proposed experiments is currently under design to be conducted in the International Space Station. Under a current grant from NASA, Prof. Bhattacharjee and his team is building a 10 m tall Flame Tower at SDSU to conduct some fundamental experiments to predict the behavior of flames in a gravity free environment of a spacecraft. These ground based work is in support of the proposed space based experiment. In this work, researchers from Gifu University, Japan, are collaborating with SDSU. Supported by NSF, Dr. Bhattacharjee has been developing a novel cyber infrastructure for multi-scale approach to thermodynamic data and chemical equilibrium services. Users can now plug in these services and "outsource" the data used in their thermofluids calculations. By simply altering key words such as NASA, NIST, or AB-INITIO, for example, they can change the source of data used in their research applications. Likewise, equilibrium calculations can be integrated into any CFD code written in FORTRAN, MATLAB, or any other language through a relatively new technology called web services. The chemical equilibrium program developed by Dr. Bhattacharjee's group is equally powerful as NASA's benchmark CEA and offers a built-in parallel architecture. Prof. Bhattacharjee's passion for making thermodynamics easier to master led to the development of a web based software called TEST, the Expert System for thermodynamics (www.pearsonhighered.com/bhattacharjee), which has been used by students, professionals and educators from around the world. Several articles and one book have been written about the use of TEST in thermodynamic education. Winner of Outstanding Faculty Award, Monty Award at SDSU, Most Influential Faculty award, Faculty Friend Award, Outstanding Engineering Educator award, Best Paper award, and ASME Fellow award, Professor Bhattacharjee can be contacted at prof.bhattacharjee@gmail.com"

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Kamis, 25 Februari 2010

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Traditional Construction Patterns: Design and Detail Rules-of-Thumb

  • Published on: 1900
  • Binding: Paperback

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Kamis, 18 Februari 2010

PDF Ebook The Glannon Guide To Contracts: Learning Through Multiple Choice Questions and Analysis (Glannon Guides)By Theodore Silver, Stephen Hoch

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The Glannon Guide To Contracts: Learning Through Multiple Choice Questions and Analysis (Glannon Guides)By Theodore Silver, Stephen Hoch

The Glannon Guide To Contracts: Learning Through Multiple Choice Questions and Analysis (Glannon Guides)By Theodore Silver, Stephen Hoch


The Glannon Guide To Contracts: Learning Through Multiple Choice Questions and Analysis (Glannon Guides)By Theodore Silver, Stephen Hoch


PDF Ebook The Glannon Guide To Contracts: Learning Through Multiple Choice Questions and Analysis (Glannon Guides)By Theodore Silver, Stephen Hoch

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The Glannon Guide To Contracts: Learning Through Multiple Choice Questions and Analysis (Glannon Guides)By Theodore Silver, Stephen Hoch

This student-friendly study guide offers a clear, concise and complete explanation of contract law through skillful use of multiple-choice questions. Addressing all topics covered in standard first-year contract courses, it provides an expository review of key points of law and illustrative scenarios, followed by probing multiple-choice questions. All possible answers are deconstructed through careful explanation and analysis, leading the student through the logic of why the correct answer was correct and, importantly, why the others were not. Important test-taking techniques and tactics receive thorough coverage throughout the text, making The Glannon Guide to Contracts an invaluable aid for first-year students trying to navigate the complexities of contract law.

Distinguishing features of The Glannon Guide to Contracts:

  • Highly accessible, user-friendly style that immediately engages students.
  • Comprehensive coverage of all first-year law contract course material.
  • A thorough, expository review of the key points of law precede all questions and prepares students to answer and learn from the multiple choice questions it incorporates.
  • Skillfully crafted multiple-choice questions are challenging but wholly answerable by one who has mastered the preceding text
  • All answers are deconstructed through clear, elaborate analyses showing why the right answer is right and the wrong answers are wrong.
  • Provides tactics and strategies for converting substantive mastery to correct answers on multiple-choice questions.
  • Invaluable exam-taking tactics and techniques set forth at various strategic points within the text.
  • Flexible approach is equally useful to all students, whether their professors administer multiple-choice exams, essay exams, or both.
  • Each chapter concludes with a "Closer" --a particularly challenging question that encourages students to push their mastery of the topic to a more sophisticated level.
  • "Closing Closers" appear in the book's final chapter, cumulatively addressing all concepts covered in the text

  • Sales Rank: #872874 in Books
  • Brand: Brand: Aspen Publishers
  • Published on: 2012-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.00" w x 8.50" l, 2.25 pounds
  • Binding: Paperback
  • 608 pages
Features
  • Used Book in Good Condition

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Selasa, 02 Februari 2010

Download PDF Visiones: Perspectivas literarias de la realidad hispanaBy Carlos M. Coria-Sanchez, German Torres

Download PDF Visiones: Perspectivas literarias de la realidad hispanaBy Carlos M. Coria-Sanchez, German Torres

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Visiones: Perspectivas literarias de la realidad hispanaBy Carlos M. Coria-Sanchez, German Torres

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Visiones: Perspectivas literarias de la realidad hispanaBy Carlos M. Coria-Sanchez, German Torres


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Visiones: Perspectivas literarias de la realidad hispanaBy Carlos M. Coria-Sanchez, German Torres

Visiones is a unique anthology of Spanish literature that employs literary texts to explore social, political, and economic issues specific to Hispanic cultures. The book approaches literary texts-novels, short stories, poetry, drama, and essays-in a new way, by focusing not on traditional literary analysis but on the social aspects of the works. The writings represent Latin America as well as Spain, and they encompass diverse topics ranging from urban living conditions to sexism in Hispanic society to different cultural attitudes that foreign business executives may encounter. Written for intermediate and advanced students of business Spanish, the anthology is also an appropriate supplement for Spanish culture and international studies classes. The original literary texts (some presented complete and others in fragments) are accompanied by a biographical sketch of the author, a short explanation of the social and economic circumstances portrayed in the selection, pre- and postreading exercises, vocabulary, discussion questions, and glossaries. Offering an authentic view of social and cultural realities in countries with Spanish-speaking populations, this book will prove invaluable to students preparing to participate in Spanish culture and especially the world of business.

  • Sales Rank: #1199664 in Books
  • Published on: 2002-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .64" w x 6.14" l, .97 pounds
  • Binding: Paperback
  • 224 pages

Language Notes
Text: Spanish

From the Publisher
Yale Language Series

From the Back Cover
"This literary cultural anthology – the first to focus on the socioeconomic reality of the Hispanic countries – provides good linkage between the literary selections and the corresponding social conditions they exemplify." – Maria Cooks, Purdue University

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